Effortlessly combining technology and user-experience
Interview with Edouard Dautreix
Modernising a vintage business
What is the story of the business so far?
Friarwood was started by the late Peter Bowen in his mid 20’s. Friarwood grew to become one of the largest wholesaler of wine in the UK in the mid 80’s. Sales declined until the business was purchased by Ben Carfagnini in 2015. With a new management in place, the idea was to rejuvinate the company, focusing on high quality service, flexibility and reliability. The company also started focusing more on business to consumer.
Why did you choose to work with Hello Digital?
How did hello digital help you?
Hello Digital managed to bring a massive amount of experience and expertise on e-commerce. The team understood our needs and really did their homework to understand a tricky industry, the wine industry.
Find the perfect wine
“Hello Digital offers and deliveries boutique solutions to business with a strong focus on user experience and cutting-edge technologies. Friarwood shares with Hello Digital the emphasis on user experience and customer service, and thus was extremely happy with how the project was managed, developed and implemented.”
Edouard Dautreix, Head of Operations
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